Your website serves as a gateway to your business. The more people that see your brand online, the more potential customers you stand to gain. Logically, if you can find a way to increase the amount of traffic to your site, you'll enjoy a greater number of eventual customers and transactions.Unfortunately, increasing website traffic isn't always as simple as it sounds.
Direct Traffic consists of people who enter your site directly into their web browser in order to visit. These people already know about your brand; otherwise, they wouldn't have any means of accessing your site. For most established businesses, direct traffic is a result of long-term brand familiarity or repeat visits. For other brands, it's attributable to an offline advertising or marketing strategy. For example, if you publish and distribute a series of brochures that showcase your website, it could encourage direct traffic. Unlike referral, organic, and search traffic, direct traffic is difficult to scale, making it one of the less effective sources of traffic in the long term.
Refferal traffic consists of people who find your site through external links located throughout the Web. For example, if you publish a press release with a link back to your site and someone chooses to click and follow that link, that person is considered a referral visitor. Referral traffic is simple to increase; the more links you have, and the more links you have on high-authority or popular sources, the more people will want to follow your links and get to your site. However, be careful building links for your referral traffic efforts; if Google's search bots determine that you're spamming people or building low-quality links, you could get yourself penalized, which could completely compromise your organic traffic efforts.
Organic Traffic consists of people found your website through an online search. While more than two-thirds of all online searches go through Google, traffic from Bing and Yahoo are also included in the organic traffic metric. The way to increase your organic search traffic is through search engine optimization (SEO), which is a collection of strategies that make your site more authoritative and increase your ranks for various search terms. It is highly scalable, meaning the more effort you put into it, the greater returns you'll see, and those returns will show an exponential return.
Mar 12, 2019
Mar 12, 2019